The SWOT of placemaking

Pattern Festival 2024:

The shape of place and culture

Should placemaking have a process? This is the question we asked our guests at our January Patn Sprint meetup.

28 January 2025

On the day, we decided to answer the question by applying a tried-and-tested business process: the SWOT analysis. Obviously, in the informal setting of our Patn Sprint, we weren’t expecting a forensic level of detail.

What we did get was an illuminating discussion about the current system's strengths, weaknesses, opportunities and threats when attempting to apply placemaking principles to it.

Strengths

One of the system’s most visible strengths was right in front of us – the commitment of placemakers and the diversity of viewpoints and approaches they represent, captured in a microcosm at our meetup.

There's a clear sense that people care about positive outcomes and are willing to strive to achieve them.

There's a clear sense that people care about positive outcomes and are willing to strive to achieve them.

Another factor favouring progressive placemaking is the growing recognition that landscape architecture offers inherent benefits to schemes, offsetting otherwise controversial planning decisions.

Some sites requiring regeneration already resonate meaningfully with local communities.

On one hand, this may give rise to criticism from local people when they feel developers aren't properly tuned into an area's sensibilities. On the other, the fact that a site has a pre-existing status can help get communities on board with change.

Weaknesses

You can distil one major systematic weakness to the phrase, "We've always done it this way".

Inflexibility in the planning system arises from short-term thinking. Consultation processes fail to offer meaningful engagement.

Inflexibility in the planning system arises from short-term thinking. Consultation processes fail to offer meaningful engagement.

Then there are competing agendas that inevitably lead to the dilution of ideas and concepts and a system that frequently shuts out smaller developers.

Meanwhile, as the local government funding crisis deepens, local and national governments keep clashing over building new homes. There's an ongoing power struggle between centralisation and devolution with the built environment caught somewhere in the middle.

Opportunities

The same imperfect system may offer ways for placemakers to increase their influence and get their voices heard. Biodiversity Net Gain (BNG) has become mandatory for developments. It has the potential to provide evidence-based support for placemakers.

As already mentioned under strengths, the quality of landscape development offers an entry point for better placemaking.

Placemaking's adaptability and flexibility could give its practitioners and advocates more ways of influencing change.

Placemaking's adaptability and flexibility could give its practitioners and advocates more ways of influencing change.

It’s also worth noting that placemaking’s value is ongoing, extending beyond project development lifecycles to help ensure places continue to evolve.

Threats

Our discussion focused on a general sense of institutional averseness to liability.

Everyone wants to avoid the possibility of blame should schemes not turn out how they were envisioned.

Everyone wants to avoid the possibility of blame should schemes not turn out how they were envisioned.

This averseness works against adventurous or unusual ideas about place. Plus, non-professionals tend to find the whole process intimidating and off-putting, which mitigates against deeper community involvement in placemaking.

People have a general lack of trust in the system and established consultation and planning processes reinforce this.

Conclusion: Method before process

Placemaking represents a principled approach to development but it doesn't encompass a set approach.

Rather, it’s a collection of different methodologies, some offering significant challenges to orthodox thinking in the built environment.

This lack of uniformity may in fact be a placemaking super-power, avoiding the confines of process-driven approaches to improving the built environment.

This lack of uniformity may in fact be a placemaking super-power, avoiding the confines of process-driven approaches to improving the built environment.

Instead, placemakers prioritise individual methods over catch-all processes.

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Salford M3 7FB

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