The other inherent quality of hyper-localism is its recognition that one size won’t fit all — it adapts to the specificity of each location. This is a crucial aspect when considering the different needs of areas or towns within a devolved region — what works for one place may not work for another.

There's unlikely to be a level playing field. Therefore, the task of policymakers and placemakers is to look carefully at each case and listen attentively and actively to local needs.

This approach prioritises fairness as a principle, rather than equality, which, realistically, is much harder, if not impossible, to achieve.

It's also a case of managing expectations — not every town or locality can become a magnet for visitors or a thriving centre of local enterprise. Plus, a place's current conditions can determine how far its residents are willing to go to transform it. Failing towns may have a greater appetite for risk because they feel they have little to lose by trying something different.