AI bias: how should we handle it?

Pattern Festival 2024:

The shape of place and culture

For our November Patn Sprint, we decided to tackle the issue of AI head-on. Professor Toby Heyes from SODA joined our Patn members and guests to help us explore AI’s capabilities and impact.

3 December 2024

Inherent bias in tech

Humans create technology, which has always contained biases because it's built on human experiences and perspectives.

However, the critical question is to what extent these inherent biases unconsciously shape the tools we use and, consequently, affect their impact and outcomes.

However, the critical question is to what extent these inherent biases unconsciously shape the tools we use and, consequently, affect their impact and outcomes.

MP3 technology influences how we hear music by compressing audio files to prioritise mid-frequency sounds. It reduces the data required while sounding like a faithful reproduction of the original audio it has processed. Compression reduces dynamic range at the expense of higher or lower frequencies.

Ultimately, this alters how we hear music, especially where it involves these high or low frequencies. Compression is now the norm. This represents a worrying technological trend – tech creators frequently overlook the diverse experiences of end-users. Will the same happen with AI, or is it already occurring?

How does AI help us?

AI is undoubtedly a useful tool for streamlining production workflows. In video editing, AI ensures consistent colouring and lighting. It eliminates the need for costly and time-consuming physical preparation for visualisations.

In programming, AI is highly efficient at producing code and helps teams to apply and integrate technical solutions with much-reduced reliance on outsourcing.

In programming, AI is highly efficient at producing code and helps teams to apply and integrate technical solutions with much-reduced reliance on outsourcing.

It can enhance less obviously tech-oriented processes such as stakeholder engagement by supporting how we carry out research and generate detailed reports. It gives us back the time we need to focus on strategy, decision-making and other vital areas of business.

But AI isn't human. It doesn't feel. AI lacks empathy and has no room for nuance. It can't replace human relationships and in-depth, person-to-person connections.

The dark side of AI

We must consider AI's potential for harm and not just focus on its benefits. This is the only way to ensure safeguards, whether through legislation or built into the technology itself.

AI could be a gateway for invasive surveillance. The smartphones and other devices we've come to depend on have AI technologies embedded in them, harvesting our data.

AI could be a gateway for invasive surveillance. The smartphones and other devices we've come to depend on have AI technologies embedded in them, harvesting our data.

This data fuels government monitoring, corporate tracking and other invasive activities. The sheer ubiquity of tech should make us concerned about the possible erosion of our personal freedoms and privacy.

The conventional and historical view of the surveillance state is somewhere that imposes invasive technology on people. But, in the real world, the convenience and desirability of technology are persuading us to openly share our data and expose our private selves in ways where we might not always anticipate the consequences.

AI has other harmful implications. Where does creativity start and stop with AI and what will this do to intellectual property?

AI has other harmful implications. Where does creativity start and stop with AI and what will this do to intellectual property?

Will it widen a generational skills gap, leading to workplace tensions?

Plus, there's the big question around reality itself. AI technology supports the creation and distribution of deep-fake imagery. How do we know what's real and what's not and how might this influence our decisions?

Perhaps less immediately sinister but as ultimately damaging is the question of AI bias. If we largely base key areas of policy-making, planning and decision-making on AI, are we at risk of losing different perspectives and shutting down debate?

We can see from other tech-based examples how quickly things become the new normal.

Handle with care

AI is a tool. It requires careful and considered handling and application. But more than this, we mustn't sacrifice basic human ethics when pursuing technological efficiency.

Once we've recognised the challenges AI brings, recognising its strengths and weaknesses, we need to work collectively to find an approach to AI that balances innovation with responsibility and, where necessary, regulation.

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